Do you want to boost sales of your product or service?
Of course you do — especially when you have put your heart and soul into developing it.
But are enough people actually aware of your brand, and why, with all the choices they have, they should choose your one? This is where I come in.
Quality content writing works
Cool website graphics and interfaces might catch a prospect’s eye but it’s the engaging, persuasive and SEO (Search Engine Optimized) words on the page that will actually seal the deal. Or lose it.
I will increase your website traffic and conversion rate
Clear, compelling and creative content that is also easy to find, ie search engine-friendly, leads to conversion, ie the reader clicks those buttons on your landing page.
I can help you tailor your message to suit the different target audiences that use Facebook, Twitter and the various digital platforms.
My (SEO) words have power
Good content writing can be the difference between building bridges and burning them. Between difference and indifference. Between converting a customer and losing him.
My job is to help you to tell your business story
You tell and when your customers are good and ready you will sell.
I free you do what you do best: run your business
Other services I provide
— General editing
I am skilled in editing copy to the required length, proofreading for grammatical errors, maintaining consistency of tone, and making it read better. I can edit articles, essays for college or business, fiction/non-fiction.
I write and produce newsletters, flyers, and leaflets.
I compile and write reports that explain the origins and impact of a problem and explore how it might be resolved.
— Social media posts
Blogging, Tweets and Facebook updates
I worked as a sub-editor with the Irish Times for 15 years and still work freelance in that capacity.
I have written many articles and I also write a blog, which you can check out elsewhere on this site.
As a sub-editor, I learned to tailor content to different audiences. Which I continue to do as a content writer.
I recently completed a diploma course in digital marketing with my Local Enterprise Office branch in Swords, Co Dublin.
- Ongoing content for Aravato, a software startup specialising in the technology enabling companies to deliver circular economy projects. Most recently, I wrote an EU funding proposal and abstract, conference papers for the International Energy Symposium in October 2017 in Cong, Co Mayo, and a nomination article for Aravato partner Marcin Kulik for the Irish Early Career Awards 2017.
- Articles and website content for quantity surveying and project management company O’Reilly Hyland Tierney and Associates
- Landing pages for BettingTop10’s affiliated marketing portal for sports betting websites operating in the Irish market.
(Author and copywriter Amanda J Evan interviewed me for her blog in January 2017: http://amandajevans.com/interview-copywriter-editor-enda-sheppard/